Anna Kløve Thystrup

Evaluating NovoHub

By

Anna Thystrup

·

NovoHub is Novo Nordisk’s digital entry point that brings systems, guides, and resources together in one place. The pilot project focused on refining the platform and evaluating its value for employees. My role was to align content and WalkMe features with the company’s identity, and to test NovoHub’s impact through A/B testing, surveys, and heuristic…

Faster answers, less frustration

By consolidating scattered systems and outdated content, NovoHub provides a single entry point where employees can find the right information quickly. A/B testing showed that users were able to complete tasks faster and more efficiently compared to using existing systems.

Clear value for new employees

Navigating multiple platforms can be overwhelming for newcomers at Novo Nordisk. NovoHub reduces complexity with structured guidance and smart walkthroughs, making onboarding smoother and helping new employees feel supported from day one.

Potential for growth

While NovoHub already improves efficiency, the evaluation highlighted clear opportunities for further development — from enhancing the search engine to expanding content and customization. These insights create a roadmap for scaling NovoHub’s impact across the organization.

Process

When I joined the NovoHub project, the platform was already in an advanced development stage. My role centered on finalizing content, aligning WalkMe features such as smart walkthroughs and pop-ups with Novo Nordisk’s identity, and ensuring a streamlined user experience.

A/B Testing & Efficiency Calculator

To measure NovoHub’s effectiveness, I designed and conducted 14 A/B tests. Participants were asked to solve the same tasks using either Novo Nordisk’s existing systems or the new NovoHub platform. The results were then analyzed with the NN Design Hub’s efficiency calculator, which quantified time, cost, and efficiency savings. This data clearly demonstrated that NovoHub enabled users to find information faster and with less frustration compared to navigating across multiple systems.

Surveys & Forms

In parallel, I conducted user surveys and a heuristic evaluation to capture broader feedback on the platform. Employees were asked to describe their experience of finding information in three words, which I visualized through word clouds. These qualitative insights revealed recurring challenges such as lack of structure, too much irrelevant content, language barriers, and difficulties for new employees navigating many systems. This helped highlight both what NovoHub was doing right and where there was room for growth.